Shea Coco

Dive into our fresh Shea Coco Collection! #theoriginal With body butters, serums, and butter bars all packed with the punchy scents of shea butter and coconut, it's a perfect update to your self-care regimen or a thoughtful present for someone special.

Our Ethos

  • Vision

    We want to help grown-ups and little ones feel happy, safe, and proud of who they are. At Official True Beauty, we share safe products and helpful tips to make looking after your hair and skin fun, easy, and special — because every family deserves to feel good and shine bright!

  • Mission

    We make gentle hair and skin products that help you and your family feel clean, confident, and cared for. Everything we create is made with love — to help grown-ups and children look after themselves in fun and healthy ways.

  • Values

    We believe everyone is beautiful just as they are. We care about all hair types, all skin colours, and all families. We love sharing routines that build confidence, bring people closer, and remind you to love yourself every day.

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