Our Story

Hello, I’m Chaye the Owner and Founder of Official True Beauty. I'm a passionate hairdresser and barber who’s spent years caring for little heads and big hearts. As the eldest of 10 and a foster carer, I’ve always been hands-on when it comes to haircare and skincare, especially for children. When lockdown hit in 2020 and trusted products were hard to find, I started creating my own from home—with love and intention.

But this isn’t just about curls, coils, or the skin —it’s about confidence, care, and culture. Every product from Official True Beauty is made to be gentle, effective, and suitable for all skin and hair types.

Our mission is to empower families through natural care and support children in feeling proud of who they are. As we grow, we’re developing educational resources to help kids build confidence, learn healthy habits, and embrace self-love from an early age.

Official True Beauty: Made for families, by family.

Ethical Sourcing & Sustainability

As a parent, you want the very best for your little one—and so do we. That’s why we’re committed to ethical sourcing and only use natural, organic, and cruelty-free ingredients in every product. You can trust that what goes on your child’s skin and hair is not only safe, but made with care, kindness, and respect for both people and the planet.

Simplifying Beauty

Our products are thoughtfully created to make caring for your child’s hair and skin easier, safer, and more joyful. We understand how complex beauty routines can be, especially for little ones—so we’ve crafted gentle, all-natural hair and skincare solutions that work with your family's needs, not against them. Simple, safe, and made with love.

Our Approach

At Official True Beauty, our approach is rooted in care, creativity, and real experience. As a neurodivergent founder, I see beauty differently—and that helps me create products that are gentle, inclusive, and made with all families in mind.

We believe self-care is more than a routine—it’s a way to build confidence, self-love, and healthy habits from an early age. Every product supports children in feeling proud of who they are, just as they are.

Welcome to the Official True Beauty Family

Whether you're looking for gentle, all-in-one care for your little one or a brand that celebrates real people and real beauty, Official True Beauty is here for you. We believe in keeping self-care simple, fun, and full of love—for kids and parents alike.

We’re so excited to welcome you into our growing family—a community that’s all about authenticity, sustainability, and teaching children to love who they are.

With love, The Official True Beauty Team 💜