Welcome to Official True Beauty!


We are delighted to have you join our community, where authenticity, sustainability, and education come together to redefine beauty.

Our Story

In March 2020, just before the world locked down, our CEO and founder, Chaye, made a bold decision—she cut her hair short.

This act of starting fresh coincided with the challenges of the pandemic, where access to trusted beauty products became limited. Frustrated by the multitude of products that didn't meet her needs, Chaye envisioned a solution: creating her own line of natural, effective, and ethical beauty products.

With the support of her younger siblings, who played a crucial role in product research, experimenting with formulas, we created the first product: Shea Sweet, which has now evolved into Shea Sweet Shea Coco. That is how Official True Beauty was born.

Our Mission

Ethical Sourcing & Sustainability

We believe in the importance of ethical sourcing, ensuring that all our ingredients are natural, organic, and cruelty-free. This commitment reflects our respect for both the environment and our customers.

Simplifying Beauty

Our product range is thoughtfully curated to address the complexities of beauty routines. We offer all-natural hair and skincare solutions that are safe for your skin and simplify your daily regimen.

Our Approach

Chaye's unique perspective, shaped by her experiences with ADHD and autism, drives our innovative approach. She embraces creativity and individuality, ensuring that Official True Beauty is a brand that celebrates uniqueness and authenticity. We aim to teach children the importance of self-expression and personal care, leveraging expertise from the hairdressing and barbering industry.

Whether you're seeking effective, all-in-one beauty solutions or a space that celebrates authenticity, Official True Beauty welcomes you. Together, let's embrace simplicity, self-expression, and the beauty of starting fresh!

With love,The Team at Official True Beauty